Russell Abratt

Russell Abratt (born 22 October, 1952) is a marketing professor and author. He is a Professor of Marketing in the Huizenga College of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale, Florida. He is also a Professor Emeritus at the University of the Witwatersrand, Johannesburg.

EducationDr. Russell Abratt

1980 – Ph.D. – Marketing – Doctorate – Pretoria
1977 – M.B.A. – Business Administration – Masters – Pretoria
1974 – B.Com – Commerce – Bachelors – Witwatersrand

Area of Speciality or Primary Teaching Area

Marketing, integrated marketing communication, and brand marketing.